Project Scope

Deliverables included a conversion-focused multi-page website (service/product pages, shop, newsroom, station finder), and a powerful operations **Cockpit Dashboard** for card management, telematics, toll reconciliation and reporting. The website acts like an e-commerce site for mobility products while the dashboard supports day-to-day fleet operations.

Key Website Pages

• Product pages for Fuel Cards, EV Charge Cards, Toll Boxes, and Digital Services
• Shop & purchase flow for account sign-up and card orders
• Station Finder — discover fuel & charge points
• Newsroom, Helpcenter, and Career pages

Cockpit Dashboard

• Client overview: cards, vehicles, invoices, contracts
• Telematics & DKV LIVE integration: locations, routes, utilization
• Toll & billing reconciliation with exportable reports
• Acceptance partner management for stations
• Role-based access and quick actions (block card, open dispute)

AI Assistance (Supportive)

AI was integrated as an **assistive tool** — helping agents and customers navigate complex relationships and speed up routine tasks. It does not make final decisions; it suggests actions and surfaces relevant links and data.

• Link resolution: AI highlights connected accounts, linked cards, and cross-product relationships so agents see the full picture quickly.
• Smart suggestions: AI suggests quick actions (flag a transaction, request documents, escalate to fraud) based on context.
• Search assistant: Natural-language search to find stations, customers, invoices or tickets across modules.
• Summary insights: Auto-generated short summaries for customer profiles and recent activity to speed up calls.

Challenges

• Presenting many services (cards, charging, tolls) in a clear commerce-style site
• Connecting website purchase flows with the internal provisioning dashboard
• Providing operations teams fast access to cross-linked data between stations, cards, & vehicles
• Maintaining compliance and secure access across billing and telematics

Research

• Competitive analysis of mobility & fleet portals
• User interviews with fleet managers, station partners, and support agents
• Reviewed conversion flows for card ordering and partner onboarding

Design & Development

• E-commerce-style product pages with clear pricing calls-to-action
• Dashboard UX focused on rapid triage — filters, badges, and KPI cards
• Station Finder UI connected to acceptance partner management
• Secure authentication, audit logs, and role-based views

Results

The combined redesign increased product discoverability and reduced operational friction between sales, onboarding and operations.